How To Find Your Authentic Business

Today’s Authentic Business Revolution telesummit call was with Debbie LaChusa, a consultant, author and speaker who’s on a mission to change the world. The following is a wrap up of some of the information Debbie shared with us on the call. To hear all the amazing information and tips Debbie shared, be sure to sign up for the summit. Her recording will be available for 24 hours.

I wanted to dig deep into how you can create a business that allows you to do something  you love while making money from it and being authentic all at the same time. It seemed a challenge in the marketplace today, to find a business that hadn’t succumbed to the “template” model.

So today I sat down with Debbie to ask what she thought. Her responses were life-changing.

I asked her:

How can people step back and align with the truth inside them to create a unique business using their talents, gifts and skills, and not by using a model from another business?

“Stop looking at what everyone else is doing,” she said. “Real, true happiness comes from inside.”

There are 4 steps you can take to create a business that utilizes your unique talents, skills and gifts:

  1. Research—see what’s out there, check out things you might be interested in doing as a business
  2. Stop Comparing Yourself To Others—don’t measure your success based on what other people are doing
  3. Identify Your Learning Gaps—figure out what skills you need in order to be successful, but don’t underestimate what you already know
  4. Identify A Need In The Marketplace—use your unique talents, skills and gifts as the foundation for finding a need in the marketplace that you can fill

Debbie warns that at first the business you create might not be your be-all-end-all, dream business. At first it might be you doing something you’re good at, something that allows you to fill an immediate lifestyle need for yourself and you can grow from there.

Your business will evolve as you learn more and fill in the gaps.

Finding Your Authentic Business

Your authentic business can be found at the intersection between what people need that they’re willing to pay money for, and the unique skills, talents and gifts you have to offer.

To find this intersection, you should ask yourself the following questions:

  • Who am I?
  • What am I uniquely qualified to do?
  • What else do I know how to do?
  • What’s a need in the marketplace I can fill?

I was also curious about several other things, so I asked Debbie:

Why do people struggle to find that health, wealth and happiness, even though they’re constantly out there striving for more, more, more? It seems all the “more” doesn’t give them the internal feeling of success. What’s the struggle all about?

And I asked her:

How do you break free from the “be, do, have” mindset?

Her responses will inspire you.

Be sure to listen to the full call to hear more. It’s free for the next 24 hours, and then you can get an MP3 recording of it plus a whole lot more by upgrading to a Gold or Silver pass.